Nearly two years after Reggie Bush won the Heisman Trophy, a book detailing improper benefits he allegedly received while playing for the University of Southern California and his relationship with the financiers of a fledgling sports marketing company could further damage his chances of keeping the most prestigious award in college sports.
The book, "Tarnished Heisman" by Don Yaeger and Jim Henry, published by Simon & Schuster, will include transcripts of recorded conversations that contain Bush acknowledging he owed money to the financiers of New Era Sports & Entertainment. Lloyd Lake and Michael Michaels of New Era planned to feature Bush as their marquee client to launch their marketing agency. The business failed after Bush sought representation elsewhere.