Usher chose the runways of Paris Fashion Week to quietly announce his yet-to-be-named lingerie line. The R&B star attended the show of intimate apparel designer Marlies Dekkers’s latest collection, to perhaps get some inspiration for his own line.
He shared a not-so-shameless plug with a Women’s Wear Daily reporter when he said:
"You may have heard that I might be launching a lingerie line for men and women … Comfort and intimacy is very important."
Apparently, the singer offered a sneak peek of his preliminary designs in his Trading Places” video.
The husband and father might already have some celebrity pals willing to give his undies a test run.