Style & Swager

P Diddy is expanding his fashion collection to include his first love - women.

The collection is described as "urban collection with a contemporary edge," offering jeans, dresses, outwear, velour track suits, flirty tops, graphic tees and other pieces.

"From day to night, the new Sean John collection for women is glamorous and sexy with the style and swagger that customers have come to expect from our label," says Diddy.

Bad Boy Recording artist Cassie, Asia from the Pussycat Dolls and actress Lauren London will serve as the faces for the Sean John Women's ad campaign.

Here's a sneak peek into the upcoming Sean John Women's collection.
Source: rcfa/str8outtanyc

Sean John Underwear And Loungewear MAGIC World Launch Party






Multi-faceted Sean "Diddy " Combs held a launch party for the Spring 2008 Sean John Underwear/Loungewear collection at the Light nightclub at the Bellagio in Las Vegas.


Diddy

R&B singer Mario

Actress and model Amber Lee Ettinger, known as 'Obama Girl' for her video support of Democratic presidential candidate Senator Barack Obama, arrives at the launch party

Sean John underwear model Aaron Pope

Jeweler Ben Baller






source: Getty Images/Ethan Miller