Tennis star Venus Williams is signing an endorsement deal with Steve and Barry’s the retailer that has made plenty of waves with its Starbury Shoe, which it sells for $14.98. The deal from the very start is already the most expansive merchandise deal in the history of tennis. The line that will be called Eleven by Venus Williams will launch in November.

Williams plans to wear items from the collection while playing at the U.S. Open, which begins on Aug. 27. However, the line itself will not hit shelves until November with a dedicated EleVen section within Steve & Barry’s locations. As with all items at the retailer, clothing and shoes in the EleVen collection will be priced at $19.98 and less.

EleVen is the address where Williams grew up in Lynwood, Calif.