With a hit album titled “As I Am”, it’s no wonder why Dove chose Alicia Keys to play the starring role in their new Campaign for Real Beauty TV micro-series, “Fresh Takes”. The series is about the everyday life of a 20-something year old female and the pressures she has to overcome in order to pursue her passions. Each mini episode will air as commercial interstitials during the March 24th (10pm EST) premiere of “The Hills” on MTV.